Active learning: asking questions and experimenting
Companies spend a lot of money on concise logos. A good logo can easily be remembered and is also easy to identify. That is why generally simply structured, abstract symbols are preferred.
Are there any special criteria which ought to be fulfilled by an effective logo?
Obviously this logo contains a number of geometrical features. But the main question does not only refer to the geometry of the figure. As a start the students should be asked to make a questionnaire which would be useful for the observation of this and many other logos:
- How is the logo structured?
- Are there any symmetries?
- How much of the total area is covered by the areas of the different parts?
- Does the logo appeal to you?
- How did the logo develop?
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More detailed material
The example is taken from The article can be downloaded here. (pdf, 241 kb)